Customer service is a very important part of the business structure. Having good customer service practices and customer experience in place contributes to sales, increases brand loyalty, generates referrals, helps retain customers, and provides businesses with a competitive advantage over others in the same industry.  

This course covers the foundational principles for delivering quality customer service and creating customer experience and provides an understanding of the role of customer service in the greater organizational environment and the function of individual employees within the customer service role.