Welcome to the Strategic Marketing course, designed to empower you to build a comprehensive marketing plan by creating your own startup. This hands-on program focuses on strategic marketing management, equipping you with essential skills for informed business decisions and effective planning. By integrating knowledge from various disciplines—including business initiation, market analysis, segmentation, customer behavior, messaging, and go-to-market strategies—you will gain a holistic understanding of marketing within the broader context of business administration, including management and finance.
Throughout the course, you will develop critical analytical skills and a strategic perspective, learning to view marketing as integral to your startup’s overall strategy. Emphasizing experiential learning, you will apply theoretical concepts in practical scenarios, enabling you to create a marketing plan tailored to your unique business objectives. By the end of the course, you will be well-prepared to implement your plan effectively, positioning your startup for long-term success in a competitive marketplace.
- Teacher: Sarah Chan
- Teacher: Randila Kulathilake
- Teacher: Hos Movahedi