Welcome to BM730: Strategic Marketing, is a course designed to equip individuals with the tools and frameworks needed to navigate the ever-changing world of marketing strategy. It provides an in-depth understanding of crafting a robust and effective marketing plan. The course covers key marketing theories and models, market research, segmentation, targeting, competitive analysis, positioning strategies, and brand development. The focus shifts to practical applications, such as analyzing the external business environment using tools like PESTLE and SWOT, developing comprehensive customer profiles, and determining value propositions. The course also emphasizes developing integrated marketing communications plans to ensure consistent brand engagement.
The practical approach of the course involves case studies, group discussions, and projects that allow students to apply theoretical knowledge to real-life business situations. It covers concepts such as consumer behavior, digital marketing strategies, and pricing tactics. The course also guides students through the challenges of marketing in a globalized economy, considering cultural, economic, and regulatory factors.
Whether launching a startup or improving a company's marketing efforts, this course equips individuals with the knowledge and confidence to create strategies that lead to measurable results. The skills gained will be invaluable in establishing a competitive edge in the industry.
- Teacher: Hos Movahedi